Members and Supporters of Team Army/Team Ethos can enjoy a broad range of engagement and marketing opportunities.
High-level sports fixtures are an excellent way to meet sports officials and our industry partners. Showcase events are regular sporting fixtures arranged through the sports associations. Examples are the annual inter-services T20 cricket at Lords and the annual Army v Navy rugby match at Twickenham.
Annual sports events are hosted by individual sports associations and typically include season launch cocktail parties and formal annual dinners attended by sports officials, sportsmen & women and sponsors.
Charity fundraising events are held to celebrate landmark events and offer sponsors the opportunity to both promote their brand and demonstrate their benevolence towards forces sport. The annual calendar is shown on the website and includes racing at Sandown, rugby at Twickenham and golf.
The Team Army & Team Ethos logos have been approved by the MoD to be used as the public-facing brand for forces sport and as such provides a valuable association when placed alongside sponsor brands. The Team Ethos brand can be used by clients who prefer associating with a more generic brand name. For example, the Team Army/Team Ethos brand can appear in your marketing communications to demonstrate your support of forces sport as ‘proud supporters of Team Army/Team Ethos’. Websites, exhibitions, products and advertising all become channels in which your association with forces sport and Team Army/Team Ethos can achieve significant awareness.
“The facilitation of sporting events has allowed us to develop valuable relations with our many business partners in a relaxed and convivial environment. Such B2B engagement is invaluable and we have found this to be a real strength of being in the Team Army scheme.”
Tony Watson – VP Government Sales Resilient plc