The Team Army/Team Ethos scheme:
“At Saab we pride ourselves on delivering solutions which consistently meet our customers’ needs. Working with Team Army allows us to take our support to the British Army to a higher level. Seeing service men and women achieving fulfilment through sport is a fantastic experience. To know that we have played some small part in helping them to achieve this is inspiring”. Mr Tomas Samuelsson CEO of Marketing Area Europe and the Greater Middle East, SAAB.
“Sport, being a universal healer and leveller, is such an important motivator for every team and individual; so HP regards all Forces Sports worthy of our support through Team Army…….we are confident that it helps the committed sports person, the amateur and the rehabilitation pathway.” Dr Roger Hood. Strategic Intelligence Director & Defence Advisor. HP Defence (UK Public Sector)
Opportunities to meet forces personnel:
“Team Army has provided us unique opportunities to meet forces personnel and engage with a wide spread of our key B2B stakeholders. It has delivered tangible benefits by helping to build key relationships at the highest level and joint understanding for collaborative working at a critical time.” Paul Hemmings, Senior Client Director, Vodafone
“Team Army offers Saab the ability to gain insights which lead to informed and timely business decisions. Decisions which ensure we consistently deliver the right solution each and every time.” Hugh Ward, SAAB Training Systems.
Meeting end users of equipment:
“The response can often be candid but sponsoring sport has provided the opportunity to aid product evaluation through direct end-user engagement.” Craig Taylor, Marketing Communications Manager, Qioptiq
Powerful B2B network
“The facilitation of sporting events has allowed us to develop valuable relations with our many business partners in a relaxed and convivial environment. Such B2B engagement is invaluable and we have found this to be a real strength of being in the Team Army scheme.” Tony Watson. VP Government Sales Resilient plc