The Team Army & Team Ethos brands were launched to conduct fundraising and attract sponsorship with the aim of promoting and sustaining forces sport and to ensure its future success.
We promote excellence and help the forces’ sporting talent to succeed by reducing the cost of participation, supporting grass roots activity, and by encouraging and assisting our elite athletes to compete at the highest level. We also increase the opportunity for our injured troops to take part in competitive sport. Standards are high, many are already competing in open competition at international level with their sights set on the Olympics and Paralympics.
Since our launch in January 2011, we have raised over £4m for nearly 80 service sports associations, many of whom have never before enjoyed private sector funding.
“I place a huge premium on sport in the Army. My starting point is that it helps our Army win in battle. It plays a vital role in welfare, morale, operational effectiveness and recovery. Sport produces soldiers who build and lead teams by habit and reflex. It generates and maintains cohesion. It nurtures pride and that essential corollary – humility. It encourages leaders to think clearly, confidently and positively when under pressure. And fundamentally it feeds a winning culture and ethos that inspire hunger for success on the battlefield. So as we transition from several years of campaigning to a new era where we need to be ever ready for a broad range of challenges, our soldiers must be given opportunities for sport, challenge and adventure. Thank you all for supporting Army Sport: it is hugely appreciated.”
General Sir Nicholas Carter KCB CBE DSO ADC Gen, CHIEF OF THE GENERAL STAFF