We are excited to announce that one of our brands – Team Ethos – will now be known as Team Forces. This re-brand is to align our armed forces brand with our Team Army brand, which has always been visually stronger and more appealing to both sponsors and beneficiaries.
The new Team Forces brand will run in parallel with the Team Army brand and will encompass beneficiaries and sports associations from the wider armed forces community, whilst Team Army will of course remain the flagship brand for Army sponsorship and support.
Our straplines are also being updated to: FUNDING SPORT & ADVENTURE for Team Army and; FUNDING MILITARY SPORT & ADVENTURE for Team Forces.
What is Team Forces/Team Army?
Team Army and Team Forces are co-brands of a programme which helps to fund sport, challenge and adventure in the armed forces community in order to improve health, wellbeing and recovery. We help the best get better.
We support serving personnel as well as veterans who have been injured or wounded in service. Sport, challenge and adventure are critical to the morale, motivation and wellbeing of our forces, yet taking part is often expensive and in some cases, beyond the means of our personnel. We conduct fundraising, attract sponsorship and make financial grants to make these activities more accessible by reducing the cost of participation.
In addition to supporting grassroots activity, we encourage and assist our elite athletes to compete at the highest level. We are also proud to support a growing number of expeditions and adventurous challenges each year as well as activities which aid recovery from mental and physical injury.
The programme is operated by Ethos Fundraising Ltd (EFL) in collaboration with the Team Army Sports Foundation. The brands Team Forces and Team Army are interchangeable and applicable within the armed forces as appropriate. Since our launch in 2011, we have donated over £9m to the armed forces community.
The value that this organisation has added to the moral component of our serving and veteran forces, especially those that now find themselves physically or mentally disadvantaged is incalculable.
