What we do
Team Ethos represents the collective appeal of sport in the armed forces. Team Army is our registered charity. Through these brands we conduct fundraising and attract sponsorship with the aim of increasing the opportunity for sport, challenge and adventure, encouraging excellence and aiding recovery. We help the best get better.
Sport, challenge and adventure are critical to the morale, motivation and wellbeing of our forces, yet taking part is often expensive and in some cases, beyond the means of our personnel. We promote excellence and help the forces’ sporting talent to succeed by reducing the cost of participation, supporting grass roots activity, and by encouraging and assisting our elite athletes to compete at the highest level. We also increase the opportunity for those who are wounded, injured or sick to take part in competitive events such as the Paralympics and the Invictus Games as this helps to enhance the recovery journey.
Since our launch in January 2011, we have raised over £7m for nearly 80 service sports associations, many of whom have never before enjoyed private sector funding.